01
Who is it for?
Indian D2C brands and SMBs that want a professional online store they fully own — not a rented Shopify seat — with GST invoicing and Indian compliance handled out of the box.
02
What problem does it solve?
SaaS commerce platforms charge monthly fees plus a per-order cut, keep your data, and still need bolt-ons for GST invoices, Indian compliance, and Hindi content. This is a store you host and own, with GST, Legal Metrology, Consumer-Protection, and DPDP requirements built in — and no ongoing platform tax.
03
What can it do?
- Catalog
- Products, categories, tags, curated collections; per-product variant matrix (fragrance × size × weight); true bundles and gift sets; MRP plus scheduled sale pricing.
- Storefront
- Listings with filters, rich product pages with live variant selector, reviews, related and cross-sell, pincode serviceability with delivery estimate; bilingual Hindi/English; SEO structured data throughout.
- Accounts & checkout
- Phone-OTP login, wishlist, single-page checkout, Razorpay + COD, final-validation gate before every order.
- Orders & ops
- Manual order-acceptance gate, full order state machine, tracking entry, refunds and partial refunds; back-office runs inside the admin panel.
- GST & invoicing
- GST-inclusive pricing, CGST/SGST vs IGST auto-selected, HSN and GST rate per product, sequential gapless FY-aware invoices, credit notes, GSTR-oriented export.
- Growth & support
- Coupons, consent-gated marketing broadcasts, abandoned-cart automation, newsletter capture; verified-purchaser reviews; support tickets with grievance-officer SLA tracking.
- Platform
- Role-based access (6 presets), immutable audit log, per-entity SEO and slugs, redirects, self-hosted (Docker/PM2), swappable email/SMS adapters.
04
India-compliant out of the box
- GST
- Invoicing, HSN, GSTR export.
- Legal Metrology
- MRP, net quantity, manufacturer details, country of origin.
- Consumer Protection
- E-Commerce Rules 2020 — grievance officer, SLA, policy pages.
- DPDP
- Per-channel consent, unified opt-out, consent records; SMS DLT-aware.
05
Why does it stand out?
- You own it
- Self-hosted, your data, no SaaS lock-in and no per-order cut.
- Compliant by design
- GST, Legal Metrology, Consumer Protection, DPDP built in, not bolted on.
- Bilingual
- Hindi/English, built for Indian buyers.
- Modern, extensible stack
- Next.js + Payload + Razorpay, with seams for courier aggregators and provider swaps.
In development — early access soon.
Tell us about your brand and we'll reach out when early access opens.